We begin 2021 much the same way we finished 2020 – full of hope and embracing the extraordinary opportunity in front of us.

Our marketing objective heading into 2020 was clear: Reset the narrative on dairy to reinforce industry strength and areas of growth while highlighting the vital role dairy plays in nourishing people, communities and the planet.

Consumers are inundated with confusing messages about the foods they eat, ranging from how it’s produced, who produced it, its environmental impact and whether it’s good for them. Thankfully, most consumers still seek authenticity and have a sincere curiosity about their food and the story behind it, including wanting to know the people who brought it to their tables.

June marks the kickoff of year two of Undeniably Dairy, a multi-year campaign designed to reignite consumers’ love for dairy while building their trust in the practices of the community – from farm to table.