The agriculture industry is directly derived from what consumers want. And in today’s world, consumers want traceability.

Bred for performance, easy fleshing and superior udders with a moderate frame, Woodhill Farms produces Angus cattle that are profitable from birth to the rail.

Double C Cattle Company is a fifth-generation commercial cow-calf operation in southern Oklahoma owned and operated by Chuck and Ruth Coffey and their three children – Seth, Aaron and Sarah – and their spouses.

In a webinar hosted by NCBA, Elliott Dennis, assistant professor of livestock marketing and risk management at the University of Nebraska – Lincoln, discussed how to top the cattle market by effectively marketing and managing price risk. 

It’s no secret black-hided cattle have topped the market in price for many years. While there are no exact answers, it is an interesting topic to discuss.

It’s no secret drought has been raging through many western and southern states for some time now.

“I’m just a farmer,” says Andrew Donnell. But this farmer does much more than your typical farming operation. Diversification is a huge part of the success of Donnell Century Farm, and will continue to be for future generations.