Much has changed in the Gem State since the gold rush, although a few vestiges endure. Rooted in practicality and steeped in history, cattle brands remain an important tool for ranchers in the state.

“No doubt, we’re going to be strong and growing for the foreseeable future,” says IDA CEO Rick Naerebout “It won’t be at the aggressive pace of the past because of processing capacity and having enough water to grow silage and hay long term.