Genetic advances in the cattle industry have resulted in animals with rapid growth rates and increased production efficiencies, requiring critical minerals and vitamins. As cow-calf producers strive to become more efficient through extended grazing programs such as fall/winter swath and bale grazing, the industry standard of providing free-choice mineral and vitamin supplements to herds often results in sporadic consumption by individual animals.

Colostrum serves as more than just the first feeding; it is the cornerstone of the calf's health and development. Addressing the challenges in harvesting and feeding colostrum requires a multifaceted approach, combining quality control, nutritional strategies and management practices to ensure calves receive the best possible start in life.

Early gestation is a critical period in the cattle reproductive cycle, laying the foundation for the health, productivity and profitability of both the cow and the developing fetus. 

While the animal feed industry has made great strides in pushing for a modernized feed regulatory environment that keeps pace with scientific advancements in animal nutrition and international competition, hurdles remain.

The economic cost and impact of feed shrink on dairy farms is a real problem. One form of unseen shrink is the degradation of fat-soluble vitamins supplemented in rations.

In order for an animal to reach optimal health and performance, we must first understand the nutritional requirements of the animal, depending on their age and stage of production.