USDA data show Americans’ per capita consumption of dairy is up 0.6% over the past five years, 8% over the past 15 years and 12% over the past 30 years.

From fairs and festivals to international markets, dairy is proving its staying power. Consumers continue to embrace it for both taste and nutrition, while new investments position the industry for even greater success. Dairy isn’t just having a moment – it’s building momentum.

In the news affecting a dairy producer's bottom line this first week of September 2025: The USDA outlines a plan to strengthen the rural veterinary workforce, farmer sentiment weakens, the GDT index tumbles 4.3%, and Westby Cooperative Creamery announces a $14 million expansion.

Dairy has not escaped the influencing trend – in fact, it’s been the focus of a nutrition beat. Cottage cheese and Greek yogurt boast a healthy portion of protein (25 grams and 17 grams per cup, respectively) prompting health-conscious consumers to create unique recipes incorporating the dairy products.

Identifying consumer trends and generating new, innovative dairy products to meet these demands provides opportunities for increased dairy consumption.