There have been many trends in the food industries in the past 20 years, but Mike Lee says at the end of the day, it is often emotions that help us decide how we eat. “We sell food one bite at a time,” he says.

I want to start this with saying, trust me, I know we all have to market our products. But in this article I want to discuss the tactics we use to promote our products and how they can harm the image and greater good of agriculture.

Over the years, the dairy industry has been faced with challenges – many of which took place just last year. From dairy being removed from the Food Guide to Starbucks wanting to reduce its carbon footprint by half by 2030, to Greta Thunberg turning heads about a climate crisis, to rapidly changing consumer habits, the industry is at a crossroads.