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Home » consumer behavior

Articles Tagged with ''consumer behavior''

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CattleFax: Tighter cattle supplies heading into 2024

Continuing herd liquidation, tight fed cattle supplies and low heifer retention will create a shift in the markets toward the end of 2024.
February 26, 2024
Carrie Veselka

Despite anticipating record-high calf values, the beef industry will start feeling the pinch of tight fed cattle supplies coming in the next year, Kevin Good, vice president of market analysis at CattleFax, told attendees at the 2024 CattleFax Industry Outlook Seminar, held on Feb. 2.


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[Podcast] Your Dairy Checkoff Podcast – Farmer Stories and Perspectives on Dairy Promotion (Episode 9)

February 22, 2024

Hear from California dairy farmer Tyler Riberio and New York dairy farmer Emma Andrew-Swarthout, chat with Michelle McBride, founder and CEO of GoodSport Nutrition, and Bill Graves, SVP of Product Research at Dairy Management Inc. about dairy product innovation.



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Strengthening the ag supply chain to reduce methane emissions

When it comes to our supply chain, everyone from farmers and ranchers to transporters to consumers has a role to play in improving the levels of greenhouse gas emissions.
January 17, 2024
Frank Mitloehner

In a world where it’s difficult to get anyone to agree on anything, the court of public opinion leans heavily in favor of a reduction in greenhouse gases within our agricultural supply chain. But how to accomplish that goal – and who in the chain is ultimately responsible for it – are other matters altogether.


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Dairy MAX Ecommerce Campaign Shows Dairy's Value to Gen Z

January 9, 2024

In the digital era, ecommerce has transformed the traditional shopping experience by offering online platforms to buy and sell everything from food to specialized services.


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Hitting the consumer target

For producers to hit the right target, it is critical that they know what they’re aiming at.
January 2, 2024
Burt Rutherford

Michael Uetz, co-founder of the meat-oriented marketing firm Midan Marketing, encouraged Wagyu breeders to understand their consumer target to better market their beef.


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Progressive Events: DMI partnerships, NMPF leadership transition, dairy policy updates highlighted at 2023 joint annual meeting

“Making every drop count and expanding dairy’s future.”
December 11, 2023
Kimmi Devaney

Farmer leaders and staff representing National Milk Producers Federation (NMPF), United Dairy Industry Association (UDIA) and National Dairy Board (NDB) shared policy and promotion updates at the NMPF/UDIA/NDB joint annual meeting, held Nov. 13-15 in Orlando, Florida.


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MilkPEP’s campaign focuses on female runners

Three sponsored #TeamMilk marathons support every step of the way for women while sharing the message of “You’re gonna need milk for that.”
September 15, 2023
Michelle Stangler

“When only 7% of the United States $30 billion spent globally on sponsorships is directed toward sportswomen, we need change,” Milk Processor Education Program (MilkPEP) CEO Yin Woon Rani says.


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Reframing perspectives on grass- and grain-finished beef sustainability

Sustainability means different things to different people, even within the cattle industry. Cattle finished on both grain and grass offer options for long-term environmental and economic viability.
June 26, 2023
Jacquelyn Prestegaard-Wilson

“Sustainability” is undoubtedly a buzzword, and buzzwords elicit passionate opinions. Such is the dilemma of the word sustainability. It is a multifaceted, emotionally charged and oftentimes controversial topic.


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Progressive Events: Animal Agriculture Alliance Stakeholders Summit

June 23, 2023
Kimmi Devaney

Held in the nation’s capitol on May 3-5, the 2023 Animal Agriculture Alliance Stakeholders Summit attracted 320 attendees from five countries to learn, network and discuss key topics facing the industry. 


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New beef branding campaign celebrates life’s milestones

June 20, 2023
Dan Hanrahan

Do you remember what your grandma used to serve for Sunday dinner? “Together, We Bring More” is based on the emotional connection that we have with life’s milestones – and how beef can transform our experiences, big or small, into meaningful moments.


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