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Home » consumer behavior

Articles Tagged with ''consumer behavior''

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Across the Fence: Making plans

Making plans is sometimes different than executing plans.
July 24, 2024
Marci Whitehurst

When the kids were little and we needed a babysitter to go on a date, it took effort. After we finally found a night that worked for someone to come, inevitably something happened. An irrigation ditch flooded. We got snowed in. The kids got sick. The dog got hurt. Usually, though, the cows got out.


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Report: Consumers lack familiarity with farm bill

July 19, 2024
Tyrell Marchant

While lawmakers on Capitol Hill continue to debate several points of a potential 2024 Farm Bill, the general public shows a severe lack of familiarity with the proposed omnibus legislation, according to the June 2024 Consumer Food Insights report.


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Meeting the public where they are in their understanding

A willingness to meet the public where they are when it comes to understanding livestock production can go a long way toward developing trust in the industry and the food this industry provides.
May 31, 2024
Jennifer Workman

One of the biggest challenges facing modern society is accurately understanding agriculture and its role in our everyday lives. In an era of information being readily available, it is amazing how quickly that information can be misinterpreted or misunderstood.


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Influenced: Cottage cheese and Greek yogurt

May 20, 2024
Matti McBride

Dairy has not escaped the influencing trend – in fact, it’s been the focus of a nutrition beat. Cottage cheese and Greek yogurt boast a healthy portion of protein (25 grams and 17 grams per cup, respectively) prompting health-conscious consumers to create unique recipes incorporating the dairy products.


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The challenge of marketing ‘sustainable’ beef

Sustainability often means different things at different points of the supply chain. Technology now exists that allows producers to meet consumers’ sustainability expectations while keeping ranches and feedlots economically and environmentally viable.
May 20, 2024
Bill Julien

As a beef producer, sustainability is defined as your continued ability to live comfortably, to maintain a way of life that you have chosen for yourself and to ensure that you can pass that way of life on to your children and your children’s children.


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Question-and-answer session with consumers about dairy

May 13, 2024
Julianne McCormick

As a dairy producer, I thought it would be interesting to see how different consumers view the dairy industry. For this session, I have interviewed one person with no dairy experience, two with family backgrounds in dairy but no regular experience, and one with heavy farming involvement but not a dairy farmer specifically.


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‘Product of USA’ label for consumer protection

April 5, 2024
Abigail George

On March 11, 2024, the USDA announced the finalized rule regarding the use of the “Product of USA” label. The Product of USA rule allows the voluntary Product of USA or “Made in the USA” label claim to be used on meat, poultry and egg products only when they are derived from animals born, raised, slaughtered and processed in the U.S.


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2023 per capita milk production

April 1, 2024
Audrey Schmitz

The U.S. milk production per capita for 2023 was 677.3 pounds, down 3.5 pounds (-0.5%) compared with 2022.


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Alliance Watch: Animal Ag Allies, empowering outspoken advocates for agriculture

March 21, 2024
Grace Simpson

There has never been a better time than now to take the plunge in advocating for agriculture. Thanks to the generous support of the United Soybean Board, all participation fees for the 2024 Animal Ag Allies program have been waived.



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GWP* does right by methane, now we need to do right by GWP*

We’ve come up with reliable ways to measure methane emissions and its impact on global temperatures. It’s imperative to show producers exactly what impact their methane reduction is having on the climate.
March 18, 2024
Frank Mitloehner

When Oxford's Myles Allen talks, I always suggest it’s worth a listen – particularly when he shares information that can help improve sustainability in the cattle sector.


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