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The research and consumer marketing teams at Dairy Management Inc. have distinctly different areas of expertise, yet their work must come together to grow trust and sales of dairy.
For years, consumers have been told to avoid full-fat dairy products. Guidelines from the USDA, the American Heart Association (AHA), the World Health Organization (WHO) and more have warned against consumption of saturated fats.
My colleague has likened the ride our dairy industry has been taking to an out-of-control car. One moment we are panicked by nearly plowing into the ditch from low prices, the next we are overcorrecting too hard on the wheel and veering into the ditch on the other side.
We asked “New Mexico Milkmaid” to provide the top myths she hears – and the talking points she uses – when discussing milk as part of childhood nutrition.
Consumers of dairy products are the people who make the dairy industry an industry. Without the consumer buying that chunk of cheese or gallon of milk, eating a pizza, having a dish of ice cream or purchasing bakery products which use nonfat dry milk powder or whey as an ingredient, there would not be a commercial dairy industry.
