Misconceptions seem to be the leading cause of the decrease in fluid milk consumption.

Twenty-five years ago, reproduction protocols changed for the better with the introduction of Ovsynch to the dairy industry.

Grilled cheese, colored shavings, the smell of Final Bloom and fresh straw, the whirl of clipper blades and the laughter of old friends echo through the grounds of the Alliant Energy Center every October.

Shrinking is generally not your friend. Whether you’re talking about your favorite pair of work pants or feed, it’s not something that benefits you or your operation.

“It’s almost become fun to us,” says Frank Cardoza, farm manager at Verwey Dairy in central California. “Being sustainable started out as an improvement, but it’s really become kind of like a game. What else can we do?

A passion for soccer and a love for the agriculture industry sparked an idea in Manuel (Manny) Valenzuela and his son, Josue. The pair designed and executed the first-ever Dairy Soccer Cup in New Holstein, Wisconsin, July 24 and 31, a soccer tournament for local individuals involved in the dairy industry. The hope is to make the tournament an annual event.