Let's get right down to it: the what and whys of rat-tail syndrome (RTS) in cattle. This trait has been around for decades, and most ranchers and cattlemen are aware of it and can easily identify those tight, curly-haired little rascals at birth.

Cull cows can be a major factor in the bottom line of a ranch, representing 10% to 20% of the ranch’s total cow-calf revenue. However, selling and marketing cull cows is not a primary focus of the ranch, and more effort tends to be placed on calf revenue.

Imagine this: You get a call today from your video sale rep, and they say, “We can offer you $275.93 per hundredweight (steers and heifers) for your 2025 calf crop.”

“I’ve noticed it before, not just in this cycle,” says Kenny Burdine, extension professor in livestock economics at the University of Kentucky. “There is a tendency with some producers, when prices are high, to almost become satisfied and to be less focused on adding value when they feel like they are getting a pretty good price for their calves.”