The genetic direction of your herd is one of the most powerful management decisions you make. As genetics improve, the performance of your herd improves as well.

A successful breeding season begins months before the first A.I. straw or bull turnout. In the 90 days before breeding, cows and heifers move through metabolic, immune and reproductive shifts that shape follicle quality, uterine readiness and embryo survival.

Located an hour north of the U.S. border near Coaldale, Alberta, U2 Quality Seedstock is a second-generation operation raising Angus and Red Angus cattle with a focus on traits that keep commercial cattlemen in business.

Estrus synchronization is a powerful tool to help tighten calving windows, incorporate superior genetics and improve long-term herd efficiency. But even with the right protocol, results can fall short if the fundamentals aren’t in place.

Tim Rauen took his passion for pedigrees, excitement for genomics and a vision for genetic success to grow a dairy operation and influence the A.I. industry.

Doyle Sanders didn’t go to Turkey in 2016 with cattle on his mind. Well, that’s probably not entirely true; Sanders – who owns Dbl D Bar Ranch in central Texas and is a tireless advocate for the Beefmaster breed – is likely to have bovine on the brain at any given point in time.

According to the January 2025 USDA's National Agricultural Statistics Service Cattle report, the U.S. cattle herd is at its lowest point since the early 1960s.

A single low-fertility bull can wreak havoc on breeding success, leading to fewer calves and major financial losses. But how can producers know which bulls are underperforming before it’s too late?

Today, sexed semen is available on a wide selection of sires and performs at a fertility level encouraging the most skeptical operators to give it a try.