Cattle and dairy producers are about to get the chance to win a $7,500 truck lease or travel voucher by filling out the winning bracket in the first-ever Bovamine Bracket Challenge, launching in March.

Prizes will be awarded based on the outcome of NCAA 2015 March Madness Tournament results.

The contest is sponsored by Nutrition Physiology Co., manufacturers of probiotic products. Current and potential customers are invited to enter the contest by visiting the company’s website and filling out their brackets, starting March 15 and ending at noon EDT, March 19.

“The NCAA Tournament is a much-anticipated event for many of our cattle and dairy customers,” says Gregory Jones, director of marketing for the company. “Frankly, a lot of our customers fill out brackets each year anyway, so we thought, ‘Why not give them a chance to earn a high-value prize, like a one-year truck lease?’”

There are multiple opportunities to win. Prizes will be awarded to participants who correctly select winning teams for each level of the tournament. Weekly prizes will be awarded for Round of 32, Sweet 16 and Elite 8.


The participant(s) who selects the team that wins the championship or has the most points at the end of the tournament will be awarded the grand prize. There will be one grand prize available; therefore, if more than one participant selects the championship team, the grand prize will be awarded via random drawing from among all qualifying participants, or by another method yet to be determined.

All winners will be notified with a confirmation email, with information regarding any required verification of eligibility and delivery of their prize. Complete rules are available at the company’s website. PD

—From Nutrition Physiology Co. news release