EXPO Magazine has listed World Dairy Expo as No. 12 in its listing of the Top 25 Fast-Growing Shows of 2011. This ranking concentrates on performance metrics, conferences and expos that implement new strategies, innovative ways of showcasing exhibitors, blockbuster growth, and use of new media and IT. Eight metrics are used to compare trade shows including square foot size, square foot growth, attendee size, attendee growth, exhibitor size, exhibitor growth, revenue growth and attendees per square foot.

Trade Show News Network (TSNN) had recently listed World Dairy Expo No. 30 in the 2010 TSSN Top 250 US Trade Show list and was honored at the 2011 TSNN Event Excellence Awards as one of the 20 fastest-growing shows by net square footage in the U.S. 2008-2010. Another professional industry group, Trade Show Executive publication ranked the Expo as No. 23 on Trade Show Executive’s Gold 100 Shows in 2010.

Last year World Dairy Expo drew more than 68,000 attendees from 90 countries to the largest global dairy-focused event. The record number of people brought in $17.7 million of direct spending in the Madison area during the 2011 event. This does not include the lingering economic benefit that the commercial and dairy cattle exhibitors often realize beyond the event. Last year, Expo had a record number of 810 exhibiting companies from 28 countries. The global networking opportunities that a show of this magnitude opens doors to long-term business relationships for sharing new products, genetics, innovative services and cutting edge research for the dairy industry. PD


—From World Dairy Expo news release