More often than not, a trip to the grocery store involves dairy products. Whether it’s milk, ice cream, yogurt or cheese, most Americans consume dairy products every single day.

What is often taken for granted is the fact that an entire industry makes that purchase possible. It’s thanks to hundreds of thousands of dairy cattle and their caretakers who provide safe, quality products for consumers worldwide.

Holstein Association USA paid tribute to the iconic, black-and-white Holstein cow and the dedicated people who raise them in the premiere episode of Holstein America, which aired Feb. 8 on RFD-TV.

Holstein America’s second episode aired on, Saturday, Feb. 10 on RFD-TV.

Sponsored by Merck Animal Health, the hour-long program shines a spotlight on the nation’s Holstein producers – from California’s lush Central Valley to the fall treetops of Vermont. The inspiring stories are available on the Holstein America landing page.


Featured in the first-ever Holstein America broadcast are:

• Mark Crave of Crave Brothers Farm LLC in Waterloo, Wisconsin, shares how the family-owned operation at the heart of the dairy state relies on registered Holsteins to produce cheese for nationwide distribution.

• Jonathan and Alicia Lamb of Oakfield Corners Dairy in Oakfield, New York, have built their family around their registered Holstein herd, where they employ the industry’s latest science and technology to drive progress.

• Glen and Michael Brown of Brown Dairy Inc. in Coalville, Utah, are experiencing urban encroachment around their family’s dairy operation; however, they remain optimistic about their future thanks to registered Holsteins.

• Michael Santos of Terra Linda Dairy in Tulare, California, manages the breeding program for his family’s fourth-generation dairy farm, and explains how the Holstein Association’s Start-Up program has added value to their cow herd.

• Andy Birch of Maple Grove Farm in Derby, Vermont, says it had been nine years since cows were milked in the barn where he grew up. Now, he and his wife, Sarah, are back on the farm to make a life doing what they love: raising Holstein cattle.

• Steve Maddox of Maddox Dairy in Riverdale, California, remains focused on genetics and continuous herd improvement on his family’s large-scale Holstein operation in California’s Central Valley.

• Joey Airoso of Airoso Dairy Farms in Pixley, California, shares his family’s commitment to quality cattle and milk products for five generations in the making. This segment was produced with our friends at Merck Animal Health.

• Rick Adams of Sugar Creek Dairy in Elkhorn, Wisconsin, says the opportunity to continue improving the performance of his farm with registered Holsteins keeps him optimistic about the future.

• Dallas Cornelius of Cla-Cor Farms in Easton, Missouri, says the hope of a calf being better than its parents is the gratifying feeling that keeps him in the dairy business, and the Holstein Complete program contributes to that mission.

• Harry and Lacey Papageorge of Pappy’s Farm LLC in Farr West, Utah, share their family’s inspiring history as Greek immigrants in the U.S., living out their American dream while raising registered Holsteins.  end mark

—From Holstein Association USA news release