Brad Peterson, VP of sales at Total Farm Marketing, discusses how AI-powered tools and proactive strategies are transforming dairy marketing and risk management. He explores how the TFM360 system uses AI and data-driven insights to help dairy farmers optimize milk pricing, manage feed and fuel costs, and navigate market volatility. Brad also shares how Dairy Revenue Protection (Dairy-RP) insurance works alongside these strategies to provide a safety net against downturns. Learn how Total Farm Marketing’s innovative approaches can help dairy producers make more informed and strategic decisions.


Brad Peterson - Total Farm Marketing

Brad Peterson, VP of Sales at Total Farm Marketing


Season 7, Episode 11


Episode Highlights:

  • Overview of Total Farm Marketing’s approach to dairy risk management
  • How TFM360 utilizes AI to enhance milk marketing
  • Understanding the role of scenario planning in risk management
  • The benefits of Dairy Revenue Protection insurance
  • What sets Total Farm Marketing apart in the dairy industry

 

This episode is sponsored by Total Farm Marketing by Stewart-Peterson.

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Total Farm Marketing’s family of companies helps farmers manage commodity price volatility with comprehensive strategies and recommendations that span a producer’s operation. Total Farm Marketing offers two services to help dairy farmers optimize operations. TFM360, a product of Stewart-Peterson Inc., is an AI-powered, rules-based system that provides data-driven recommendations for managing price risk on milk, feed and fuel. Dairy Revenue Protection insurance, offered through SP Risk Services LLC, secures a safety net against market downturns. Futures and options involve risk and are not suitable for everyone. SP Risk Services LLC is an insurance agency and an equal opportunity provider.


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