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Although major investments and advancements have been made in animal welfare science that are increasingly incorporated into animal production, effectively engaging consumers and other members of the public on the subject remains a challenge.
Over the years, the dairy industry has been faced with challenges – many of which took place just last year. From dairy being removed from the Food Guide to Starbucks wanting to reduce its carbon footprint by half by 2030, to Greta Thunberg turning heads about a climate crisis, to rapidly changing consumer habits, the industry is at a crossroads.
Most of us remember going grocery shopping with our parents as children, heading to one or more stores to stock up on all the best bargains in the weekly circular. Today, many consumers look at grocery shopping not as an event but as yet another task they must squeeze into their busy schedules.
Who doesn’t love a good snack? It doesn’t matter if you’re my 4-year-old daughter literally trying to climb into the refrigerator to forage, or you’re somebody like my husband who’s topping off the gas tank at the local Mini Mart on his way home from the sale barn and is browsing the shelves for a treat.
Growing up, I was always taught not to bite the hand that feeds you. In other words, I was raised to be grateful and supportive of those who supported my efforts.
A group of U.S. beef producers recently had the opportunity to take a seven-day trip to Japan and Taiwan to learn about the meat markets in Asia and see what the U.S. Meat Export Federation (USMEF) has been doing to promote U.S. beef.
I can honestly say inserting myself into a conversation is difficult from time to time. As a fifth-generation cattle rancher from Oklahoma, I don’t take credit for things I don’t earn. I don’t raise havoc when things get tough.
