Activist threats might not be at the top of every producer’s radar, but it is an issue to be aware of, said Animal Agriculture Alliance’s Emily Solis during Cattlemen’s College at this year’s National Cattlemen's Beef Association (NCBA) Convention and Tradeshow in Nashville.

A long-term decline in red meat production, sparked by lower cattle numbers and higher grain prices, should set the pace for better calf prices heading into 2022, according to Randy Blach of CattleFax.

Like many of you, I have a favorite morning news program I watch nearly every day.

The global pandemic encouraged many consumers to buy groceries online. As a result, grocery stores and the beef industry faced challenges and opportunities as they learned more about virtual shopping.

So often, we hear about what the average person on the street wants in regard to beef. Hormone-free, organic, grass-fed, natural – just to name a few. But most of these often-well-meaning people have never been on a farm or ranch.

The recent case of Buttergate that trended on Twitter in Canada and received global media attention speaks to the power of social media.