At a time when the agriculture industry is under unprecedented pressure to prove its sustainability bona fides, the livestock genetic sector is in prime position to be among the biggest drivers in providing more sustainable food sources for consumers.

A recent study from the University of Idaho shows a strong correlation between beef consumption during the first year of life and improved cognitive function among 3- to 5-year-old children.

Before I went to law school, I worked in the communications department of a marketing firm where I managed social media accounts for clients, and I discovered I really enjoyed the process of creating, sharing and engaging with others on social platforms.

Our NDC-hosted roundtable gatherings allow us to discuss shared priorities related to nutrition as well as to understand what we can say based on the current body of research. They also allow us to explore research gaps that could lead to untapped dairy wellness benefits.

In this episode, Paul visits with Dave Nichols, an emeritus professor at Kansas State University about his experiences as a livestock judge and educator, discussing opportunities to bridge the gap between agriculture and consumers. David also visits with K-State ag economist Ted Schroeder about the changing elements in the cattle markets, and the potential pitfalls of mandating cash cattle markets. David, Paul and Carrie also share a preview of the November issue, and share what they're grateful for this Thanksgiving season.

Today, more than ever before, consumers care about where their food comes from. They want to know about its environmental impact. They worry about whether livestock animals are treated humanely. They want to know if their food is nutritious and safe to eat. And they will change their eating – and purchasing – habits based on all those factors.