Instead of focusing on strengthening consumer trust, emphasis should be placed on consumer education in agricultural production practices.

While lawmakers on Capitol Hill continue to debate several points of a potential 2024 Farm Bill, the general public shows a severe lack of familiarity with the proposed omnibus legislation, according to the June 2024 Consumer Food Insights report.

Collaboration across species, proactively building relationships with elected officials on all levels and continuing trust-building efforts were three key takeaways echoed throughout the 2024 Animal Agriculture Alliance Stakeholders Summit, held May 8-9 in Kansas City, Missouri.

One of the biggest challenges facing modern society is accurately understanding agriculture and its role in our everyday lives. In an era of information being readily available, it is amazing how quickly that information can be misinterpreted or misunderstood.

Consumers may have another reason to head to the yogurt aisle to reach for a protein-rich cup of yogurt to fill them up and fuel them throughout their day. Yogurts can now make limited claim to lower Type 2 diabetes risk. 

As a beef producer, sustainability is defined as your continued ability to live comfortably, to maintain a way of life that you have chosen for yourself and to ensure that you can pass that way of life on to your children and your children’s children.

As a dairy producer, I thought it would be interesting to see how different consumers view the dairy industry. For this session, I have interviewed one person with no dairy experience, two with family backgrounds in dairy but no regular experience, and one with heavy farming involvement but not a dairy farmer specifically.

Think of trust as the North Star for what the dairy community is ultimately hoping to achieve. Trust is earned over time and each day, U.S. dairy farmers and companies make deposits into the trust bank with our sustainable and responsible production of nutritious dairy foods. 

There has never been a better time than now to take the plunge in advocating for agriculture. Thanks to the generous support of the United Soybean Board, all participation fees for the 2024 Animal Ag Allies program have been waived.

IDeal – Idaho’s state-sponsored 529 education savings program is an important partner in helping Idaho families ensure they have the financial resources they need to achieve their education and career goals.