How about encouraging a classroom in your community to adopt a 1,500-pound dairy cow as their mascot this school year? The Discover Dairy Adopt a Cow program is an exciting, year-long experience for classrooms across the nation.

Leave the land better than you found it. That’s the charge given to the ranchers who are members of Country Natural Beef.

From Wisconsin to Switzerland, Australia and beyond, Dan Wegmueller has built a life and a dairy farm around more than just cows and milk. With a global perspective and deep family roots, Wegmueller is reshaping what it means to be a dairy farmer in the 21st century.

The Jersey cow was the topic of a particularly inane conversation I was having at a casual work dinner. Then, it turned a little more interesting. I should say, it turned on me, and that’s what made it more interesting.

Join Progressive Cattle Podcast co-host Tyrell Marchant as he visits with West Texas A&M's Trent Schwartz to discuss how the meat packing, retail and food service sectors are adjusting to handling and marketing larger carcasses than ever before.

“By nature of its excellence and rarity, this elite beef should not be viewed, marketed or sold as a basic commodity,” says Amanda Radke. “In 2023, we put this concept to work through a new auction platform called Bid on Beef.”