The traditional meat processing system has experienced several setbacks and ups and downs in the chaos that followed the arrival of COVID-19. Since then, more and more interest has arisen from beef producers and consumers about selling beef directly from the ranch. 

As ranchers adapt to changes in our industry, many have begun marketing their finished cattle directly to consumers. While we find new ways to reach consumers and get our beef directly in their hands, it is still important to ensure your family and farm assets are protected from any risk associated with custom sales and direct marketing.