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Home » direct-to-consumer marketing

Articles Tagged with ''direct-to-consumer marketing''

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Painterland Farms: ‘Bringing the world to the farm’

Two sisters from Pennsylvania are bringing consumers to their dairy by producing Icelandic skyr yogurt.
May 23, 2024
Matti McBride

When Stephanie and Hayley Painter were growing up in rural Pennsylvania, they didn’t think they had a unique lifestyle. Born and raised on an organic dairy farm in Tioga County, the pair grew up milking cows, feeding calves, running barefoot, working alongside siblings, aunts, uncles and cousins, and enjoying the rolling hills of the Northeast. 


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How innovation can sculpt an operation

May 13, 2024
Anna Sponheim

As the agricultural industry continues to provide higher yields using fewer resources, innovation and improvements made on family operations drive the changes necessary to feeding an ever-growing population. For one of these operations, located in Elkader, Iowa, innovation began with a camcorder in a hog barn.


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Fairholm Farm leans on community to continue family legacy

Century-old dairy focuses on agritourism and niche marketing to remain competitive in the industry.
May 7, 2024
Cassy Schilter

The operation has grown to 400 Holstein cows milked with six robotic milking systems, as well as a new retail store where they also sell local products from their community. The farm has a beef community-supported agriculture (CSA) program and also provides hay wagon tours and farm tours throughout the spring and summer and four weeks of Kids Farm Camp.


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Water buffalo herd brings dairy dreams to life at Coleman Meadows Farm

A Vancouver Island water buffalo dairy overcomes marketing challenges and advocates for Canadian agriculture through a direct-to-consumer approach, championing public awareness and support for the dairy industry.
April 11, 2024
Emma Ohirko

In the heart of Vancouver Island's Alberni Valley, Russell and Jennifer Dyson care for their water buffalo herd at Coleman Meadows Farm. From the bustling milking parlour to the warm welcome of visitors, their passion for farming and advocacy is palpable. The couple share an unwavering dedication to Canadian agriculture, bolstered by their bonds with the unusual creatures helping them fulfill their dairy dreams.



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2024 State of Dairy: Pensive and cautious in the Northeast

March 12, 2024
Kimmi Devaney

2023 was a tough and “below-average” year for many dairy producers in the Northeast. While they remain cautious heading into 2024, new processing capacity in New York and other opportunities across the region bring excitement and optimism to the dairy community.


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2024 State of Dairy: 'Hanging on' in the Southeast

March 12, 2024
Kimmi Devaney

New processing capacity in West Virginia and Georgia is bringing optimism to the dairy community in the Southeast. However, 2023 weakened the financial positions of many dairy producers across the region.


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2024 State of Dairy

March 12, 2024
Kimmi Devaney

It comes as no surprise that 2023 was a rough year for most dairy producers across the U.S. with low milk prices, high input costs and tight margins.


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Checkoff Watch: Checkoff-created tool supports dairy entrepreneurs

March 8, 2024

It is not uncommon for the dairy checkoff to receive calls from entrepreneurs looking to innovate with dairy. This is why Dairy Management Inc. (DMI) created a tool that can help them navigate the resource waters and find the answers needed.


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New nonprofit creamery energizes local dairy industry

February 6, 2024
Kimmi Devaney

A community effort to bring local dairy processing to northeast Washington resulted in a stronger agricultural connection for local consumers.


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Bridging the urban and rural divide at Bread and Butter Farm

January 22, 2024
Carrie Veselka

From her first job in high school working for a New Hampshire truck farmer to owning and operating Bread and Butter Farm in Shelburne, Vermont, fostering a connection between the community and the land that feeds it has remained a major focus for first-generation farmer Corie Pierce.


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