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Home » direct-to-consumer marketing

Articles Tagged with ''direct-to-consumer marketing''

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A dream come true at Copper Cow Creamery

June 4, 2025
Kimmi Devaney

Siska Reece has dreamed about having an on-farm creamery since she was 15 years old. That dream became a reality last summer when her family began bottling A2A2 whole nonhomogenized milk and cream and making ice cream with some of the milk produced on their Idaho dairy farm.


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Embracing diversification: Transforming the modern ranch

Ranchers shifting from cattle production to other endeavors are driven by many reasons and goals. Operations must have a solid plan backed by knowledgeable direction and commonsense experience for a greater chance of success.
May 8, 2025
Bruce Derksen

Ranchers shifting from cattle production to other endeavors are driven by many reasons and goals. Operations must have a solid plan backed by knowledgeable direction and commonsense experience for a greater chance of success.



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Using livestock to improve the soil: Manitoba’s Hodgins Farm

Cameron and Lisa Hodgins have helped their operation thrive by embracing a holistic approach to both their business and the land they run their herd on.
April 7, 2025
Heather Smith Thomas

Lisa and Cameron Hodgins own and operate Hodgins Farm near Lenore, Manitoba, and direct market some of their beef, pork, chickens and honey. The cattle operation consists of a commercial cow-calf herd of approximately 125 largely Angus-influenced cows, as well as maintaining approximately 250 grazing yearlings as stockers.


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Blueberries and cheese: Serene Lea Farms diversifies operations

A dairy in British Columbia continues to diversify its operation by adding blueberry production and a creamery to its resume.
February 26, 2025
Matti McBride

After building a state-of-the-art blueberry processing facility, Breanne Stobbe made her husband, AJ, promise that they wouldn’t undertake another large project for at least one year. As fate would have it, the opportunity to purchase a cheese processing facility would arise one month after the ultimatum was given, and together, they couldn’t say no.


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10 key considerations for dairies exploring diversification and innovation

Learning more about target audiences, investing in product development to expand product lines, developing a branding strategy to differentiate products in the marketplace and entering new markets are some ways to expand direct-to-consumer marketing strategies.
February 17, 2025
Felice Thorpe

For dairies considering diversification, here are 10 important suggestions to help ensure a smooth and successful roadmap into innovation and diversification.


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Camel dairies offer intriguing alternative to cattle dairies

Three U.S. dairy farmers are filling a niche market by milking camels.
February 5, 2025
Steve Pastis

The high prices of camel milk may make operating a camel dairy seem like a great way to make money. However, the business has challenges beyond those experienced by cattle dairy owners.


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Investing in the environment: G&G Livestock and Cathey Cattle Company

The Gardner family in northwestern Montana has thrived by embracing the role of “grass farmer” to enhance their cattle business.
January 27, 2025
Heather Smith Thomas

Greg and Lynn Gardner purchased the ranch in 1990. Today, along with their daughter Brittany and her husband, Wacey Cathey, they manage a cow-calf business on approximately 28,500 acres, which includes their deeded land along with neighboring private, state and tribal leases.


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Redhead Creamery: A place for cows, curds and cocktails

The Jennissen and Sjostrom families take a holistic approach to dairying. On their Minnesota farm, they make milk and cheese products and whey-based spirits, all in an effort to educate and entertain consumers and producers alike.
January 19, 2025
Jenn Coyne

At Jer-Lindy Farms, crops are grown, cows are cared for and milk is produced, much like many dairy farms across the nation. In addition to the conventional way of dairying, the Jennissen and Sjostrom families also turn their milk into cheese at the on-farm Redhead Creamery and make whey-based spirits, all while telling their story through public and private on-farm gatherings.


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Hansen Dairy’s 'A Very Dairy Christmas' event brings farm fun to the holidays

November 25, 2024
Audrey Schmitz

Hansen Dairy’s "A Very Dairy Christmas" is a holiday event like no other, offering families a unique blend of festive cheer and farm life. Set in a cozy winter wonderland on Hansen’s dairy farm, this event goes beyond the typical holiday experience.


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Farming for the future

Lick Skillet Farm: Delicious, nutritious and regenerative
August 19, 2024
Abigail George

Doing things differently has been the Miller family’s way since the farm’s beginning over a century ago. Started in 1919 with 140 acres, the family now farms over 1,100 acres of owned and leased land as Miller Family Farm, a registered Tennessee Century Farm.


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