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Home » direct-to-consumer marketing

Articles Tagged with ''direct-to-consumer marketing''

Progressive Cattle Podcast

[Podcast] Direct-to-consumer marketing and herd health planning – with Kara Lee and Russ Daly

January 4, 2024

In this podcast episode, Progressive Cattle Editor Carrie Veselka speaks with Kara Lee, director of producer engagement at Certified Angus Beef, to discuss direct-to-consumer marketing and the CBA Ranch to Table program. Editor Abby George meets up with Russ Daly, South Dakota State University Extension Veterinarian, at Range Beef Cow Symposium to talk about herd health planning and steps producers can take to protect their cow herd. 


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From ranch to table

Navigating the holidays as direct-to-consumer businesses.
November 24, 2023
Cassidy Woolsey

No matter the choice of protein, consumers often want a memorable dining experience for the holidays, and if done right, direct-to-consumer businesses have the opportunity to capitalize on these traditions.


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Houwelings continue dairying after selling most of their herd

November 14, 2023
Michelle Stangler

After the Howelings stopped selling milk to a local processor, they turned to creating products made from raw milk such as lotions and soaps.


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British Whites and grass-fed beef: A match made in the pasture

Grass-fed beef paired with direct marketing has a lot of potential. Add in a niche breed like British Whites, and you could have a winning combination.
October 9, 2023
Olivia Sip

Grass-fed beef is a growing niche market in the U.S. Consumers are also showing an increased interest in learning where their food comes from. Combining this niche market with direct marketing creates a great opportunity for beef producers.


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King Brothers connect back to their roots in dairy processing

July 19, 2023
Michelle Stangler

In the early 1900s, King Brothers Dairy in Schuylerville, New York, had on-farm processing, but ended in the 1960s due to stricter regulations for milk processing.


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DIRECT Act proposed to help small meat processors and producers reach new customers

May 18, 2023
Allyson Dalton

If passed, the DIRECT Act would allow for beef, pork and poultry producers to sell their products through e-commerce across state lines – without the current regulation of going through a USDA-inspected facility. Instead, the act would only require producers to follow state inspection programs.


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Iowa woman continues family legacy, adds direct-to-consumer marketing

May 15, 2023
Abigail George

At 26 years old, Lillie Beringer is a full-time, third-generation farmer from Cascade, Iowa, taking over her grandparents’ farm. Though she is one of 26 grandchildren, she is the only one with dreams of keeping the farm going.


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Une ferme laitière ontarienne se taille une place dans le marché du bœuf

Étant à la recherche de steaks de meilleure qualité, la ferme Gillette a commencé à se développer dans le secteur des bovins de boucherie et s’est depuis fait connaître en produisant et en transformant du bœuf local.
April 28, 2023
Matti McBride

Une question de l’associé adjoint Éric Patenaude a fait germer une idée qui a mené à une nouvelle et succulente initiative pour la Ferme Gillette d’Embrun, en Ontario.


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Ontario dairy making a name in the beef market

Ferme Gillette began expanding into the beef industry in search of better steaks and have since made a name for themselves – producing and processing local beef.
March 9, 2023
Matti McBride

A question from junior partner Eric Patenaude sparked an idea that led to a tasty new enterprise for Ferme Gillette of Embrun, Ontario. Read about Ferme Gillette's success in the beef industry here!


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[Podcast] Justin Malone: Creating a market for organic milk products

February 14, 2023

In this episode of the Progressive Dairy Podcast, host Jenn Coyne visits with Justin Malone of Minnesota. Malone is an organic dairy producer who helped spearhead the acquisition of Hastings Creamery as a way to create a market for organic dairy products while sustaining family businesses for future generations.


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