A quiet fall morning on a southern Idaho ranch turns unexpectedly luminous as a rancher stumbles into a moment of natural wonder.

Thomas Cattle Company, a fourth-generation cow-calf operation based in Oreana, Idaho, is making strategic moves to stay cutting-edge in today’s rapidly evolving agricultural landscape. While preserving the foundational elements of their ranch, Seth and Elizabeth Thomas, and Logan and Kristin Thomas, are focused on innovating their business model to ensure long-term success for future generations.

This fall, your local FFA chapter has the opportunity to earn a significant cash donation by participating in Ag Proud – Idaho’s subscription drive.

Three beef industry experts share their views on the reality of beef market dynamics and how they are navigating the lowest cattle numbers, the highest cattle prices and beef’s new level of demand.

It is that time of year again where open enrollment for health insurance and Medicare are all around us. It can be complex and confusing. The best advice is to find a knowledgeable agent to help.

As the Make America Healthy Again Commission (MAHA) makes headlines, Idaho producers may wonder where changing policies and recommendations leave them. One article of particular interest is the disavowal of “ultra-processed foods.”

Ranchers rely on equal parts faith and science to have adequate grass to maintain their cow herd and ensure quality calves for beef. Faith comes through praying for the right growing conditions, while science implements good land and resource management to enhance the soil, grass types, moisture levels and more to get the most grass from each acre for as long as possible.