Regardless of what part of the country you occupy, winter comes with its own set of challenges. Whether it's the abundance of cold, precipitation or mud, there is plenty to dislike.

My last two articles briefly summarized some differences between our conventional industrial production models in the beef industry and the growing “niche” markets that are becoming more prominent. As niche markets grow, so has the focus on regenerative production models because the niche market consumer and producer both tend to have desires to break free from the high input, “bigger is better” industrial mindset.

David and Cassidy chat with our own Irons in the Fire columnist and podcast contributor, Paul Marchant, about his newly published book, “Musics of a Would-be Renaissance Cowboy.” The book is a collection of Paul’s columns for Progressive Cattle and its sister magazines. He shares the inspirations that have helped his career in ranching and how collecting that experience and learning about others helped shape his new book. The editors also chat about major events of 2020 and where the beef industry goes into 2021.