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New beef branding campaign celebrates life’s milestones

June 20, 2023
Dan Hanrahan

Do you remember what your grandma used to serve for Sunday dinner? “Together, We Bring More” is based on the emotional connection that we have with life’s milestones – and how beef can transform our experiences, big or small, into meaningful moments.


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Early 2023 beef exports trending lower, progress on West Coast labor negotiations

June 19, 2023
Carrie Veselka

April’s beef exports were 10% below last year’s levels, while value fell 18%.


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Midwest/North: 4 cattle-handling reminders

June 19, 2023
Travis Meteer

We all aspire to exercise better stockmanship, and handling animals correctly is a big part of that goal. 


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Stuff that lasts

The Lyssy family of south-central Texas has been an important force in improving and spreading the Beefmaster breed, but family legacy is what really keeps them going.
June 19, 2023
Tyrell Marchant

Driving down the county road past drought-stricken fields of sandy, caliche soil in south-central Texas’s Wilson County, you’d be forgiven for thinking it might not be the most fertile ground in the world. But for the Lyssy family, this is the perfect place to grow a cow herd, a family and a legacy.


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Improving pasture conditions bolster feeder calf demand

June 19, 2023
Hannah Brooks and Russell Knight

With generally improving pastures and lower expected feed costs this year, the demand for feeder calves is well supported.


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Development of heat-tolerant breeds in the U.S.

Many producers in warmer climates utilize Bos indicus-influenced cattle, but several African-sourced breeds also exist that offer the heat and pest tolerance sought by Southern producers.
June 19, 2023
Heather Smith Thomas

Almost all breeds in the U.S. today are of British and European descent, but many ranchers in Southern areas prefer cattle with some Zebu influence. In recent years, African types with less Zebu genetic influence and more Bos taurus have been introduced.


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July 2023 new product rollout

June 19, 2023

Datamars Livestock has smart solutions to help farmers, ranchers and producers ensure their livestock are secure 24-7 with the Tru-Test Fence Monitoring System.


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How to keep your grass growing in the hot, dry months

Monitor vegetation levels and adjust management strategies as needed to keep pastures productive during the hot, dry summer months.
June 16, 2023
Melinda Ellison

Encouraging animals to disperse and utilize the full range can be a pain this time of year, but necessary for the health of the range plants. 


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A healthy digestive system is the foundation for reproductive success

Good digestion and reproductive efficiency are inextricably linked. Keeping a healthy rumen and GI tract will improve your cows’ ability to breed back early and raise healthy calves.
June 15, 2023
Chris Cassady

It’s no secret that reproductive success is the most influential factor determining profitability in beef production. If a cow doesn’t produce a live calf, the operator is left holding the bag of her annual production cost without an opportunity for a return.


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Airports and combine rides: A winning combination

Industry and community involvement has driven the success of J. Willrett Farms in Illinois.
June 15, 2023
Callie Curley

Think back to the first dates you’ve had in your life. Did any of them involve an airline ticket and a ride in a combine?


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