Even though sustainability has been a frequent topic of discussion among animal and natural resource stewards and consumers alike, there remains confusion within the industry regarding what sustainability actually involves.

Passionate about cattle and the people who raise them, Ignacio Albornoz, CEO and co-founder of Cattler, and his team have developed a mobile and desktop software platform that handles information covering rations, health, animal movement, and profit and losses.

Investing in replacement heifers without financially stressing the ranch is every beef producer’s goal. They must consider risks facing the operation, manage their financial health and discover additional income streams the ranch provides.

Excitement continues to build within the beef industry, spurred by higher prices for every class of cattle.

While drought and other economic challenges tightened the U.S. cattle herd in recent years, the constriction eventually created a significant – and welcomed – upswing in profitability for many beef cattle producers.

Keeping and feeding cows through the winter is likely one of the largest reoccurring investments you’ll make in your cow-calf operation. A lot goes into the final calculation, but the return value from tracking winter cow costs is well worth it.

Aren’t we often waiting for something to happen, dreaming of some future set of circumstances that we hope will make our operation profitable?

Undoubtedly, ranching demands immense effort and sacrifices. The increasing pressure to adopt environmentally friendly practices can sometimes feel at odds with producer interests. However, carbon ranching presents an opportunity to acknowledge and appreciate farmer and ranchers’ contributions in more ways than one.

“I’ve noticed it before, not just in this cycle,” says Kenny Burdine, extension professor in livestock economics at the University of Kentucky. “There is a tendency with some producers, when prices are high, to almost become satisfied and to be less focused on adding value when they feel like they are getting a pretty good price for their calves.”