This summer, Dairy Farmers of Canada (DFC) launched a powerful new advertising campaign promoting an ambitious dairy industry target to reach net zero greenhouse gas emissions by 2050.

“Waste is not waste; it is just a gap in the food system,” according to the Wheyward Spirit website. 

With sustainability becoming ever more a focus in the food system, the urgency of creating practical ways to achieve something meaningful is increasing.

Grazing cattle have the unique ability to upcycle, or convert, low-quality forages into high-quality, nutrient-dense protein.

Many of us have been entertained by magic tricks, whether in our youth or as adults. Most of these tricks are sleight of hand, with the bigger and more elaborate shows employing smoke and mirrors. 

Grazing systems have been targeted as a source of greenhouse gas emissions due to high-forage diets and decreased forage quality.

Have you ever heard of a book or movie with Sacred Cow in the title? When you hear that, what do you think? Personally, I had heard of this a few times but never looked into it – and for a while ignored it. I even had a secret suspicion it would wind up as an anti-ag or anti-meat book.

It’s hard to believe another June Dairy Month and National Ice Cream Month have come and gone. While it was the culmination of several creative campaigns celebrating dairy as a nutritional powerhouse and the dedicated farmers who bring us milk, cheese, yogurt, ice cream and more, we can’t stop the engagement now.