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Home » Authors » Matti McBride

Articles by Matti McBride

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Ontario dairy making a name in the beef market

Ferme Gillette began expanding into the beef industry in search of better steaks and have since made a name for themselves – producing and processing local beef.
March 9, 2023
Matti McBride

A question from junior partner Eric Patenaude sparked an idea that led to a tasty new enterprise for Ferme Gillette of Embrun, Ontario. Read about Ferme Gillette's success in the beef industry here!


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Progressive Event: 2023 World Ag Expo

World Ag Expo was back in action in Tulare, California, Feb. 14-16. Producers shared concerns regarding the upcoming Farm Bill and viewed the latest advancements in agricultural technology.
March 7, 2023
Matti McBride

108,233 agricultural enthusiasts graced the grounds of the International Agri-Center in Tulare, California Feb. 14-16 for the 56th World Ag Expo.


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Integrity and honesty aid in low SCC at Eagle Ridge Dairy

Maintaining a somatic cell count of 80,000 starts with employees on Eagle Ridge Dairy. Integrity, honesty and communication aid in producing quality milk.
February 25, 2023
Matti McBride

Establishing a “culture of integrity and honesty” might be something you hear in a human resource meeting, not a parlor. But for Eagle Ridge Dairy, it’s a core concept in the barn and key to maintaining a somatic cell count of 80,000.


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Let's Get Social – Spring Run Dairy

February 21, 2023
Matti McBride

Before I went to law school, I worked in the communications department of a marketing firm where I managed social media accounts for clients, and I discovered I really enjoyed the process of creating, sharing and engaging with others on social platforms.


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'The cows come first' at Molly Brook Farm

February 20, 2023
Matti McBride

It’s not often you see a family-owned farm passed down through several generations. It’s less likely that it’s been in the same family for almost 200 years. It’s extremely rare to have the same genetics in that herd that existed 100 years ago. 


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Playing the 'long game' – Meadow Brook Farms

Mitch Kappelman of Meadow Brook Farms uses a customized mating program to create his herd for the future.
February 8, 2023
Matti McBride

"Breeding cows is a long game," says Mitch Kappelman of Meadow Brook Farms. This young Wisconsin breeder has established a name for himself as a successful young breeder; learn more about his strategies in our latest article.



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Blue cheese in the blue skies – Oregon creamery cuts deal with Singapore Airlines

Singapore Airlines launched a Farm-to-Plane program in 2018 and has been in pursuit of sustainable farms to work with. Rogue Creamery of Oregon fit the bill and became one of several farms providing fresh products to passengers on U.S.-based flights.
January 23, 2023
Matti McBride

“We absolutely loved the sustainability aspect and were really impressed by Rogue Creamery’s use of technology – the use of artificial intelligence robots, RFID chips, etc. David [Gremmels] explained all the benefits and demonstrated how the entire dairy could be run from the apps on the dairy manager’s phone, which we found fascinating.”


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A new type of beef-on-dairy: Holstein x Akaushi

A South Dakota dairy has started breeding a portion of its Holstein cows to Akaushi beef semen, producing a high-marbling, tasty product.
January 23, 2023
Matti McBride

Akaushi cattle.
A head-scratcher, isn’t it? Pronounced A-KOO-SHI, these red-hided Japanese cattle – nicknamed the “Emperor’s Breed” – were introduced to the U.S. beef industry in the early 1990s and have started inching their way into the dairy scene, starting with MoDak Dairy in Goodwin, South Dakota.


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Let's Get Social: Hilltop Dairy Inc.

January 16, 2023
Matti McBride

After I graduated high school, Instagram was the new social media app, so while I was in college I would make some posts about the farm, but after I graduated college is when I really started to get involved with sharing our farm story on both Instagram and Facebook.


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New dairy products at World Ag Expo

January 3, 2023
Matti McBride

Each February, agriculture producers around the U.S. gather in Tulare, California, for the World Ag Expo (WAE) to learn from one another and about the latest and greatest technologies in each respective industry.


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