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Home » Authors » Matti McBride

Articles by Matti McBride

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Commitment to the Canadian cow: Van Benthem Dairy

In-house herd health, speedskating and a genetic focus are unique aspects of Van Benthem's Dairy in southern Alberta.
May 21, 2024
Matti McBride

What do speedskating and dairy farming have in common besides ice (insert Alberta winters) and hard work? One Holstein breeder: Rolf Van Benthem.


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Breaking ground: Jessie Jarvis' commitment to a stronger agriculture industry

May 20, 2024
Matti McBride

“I couldn’t get it out of my head,” says Jarvis. “One day I sat down with Justin and told him, ‘I think we need to act on this. There’s a lot of opportunity here to help create a stronger industry – both in the present and in the future.’ We both decided to go all in on that. From June to December we spent our time building the platform that is Of The West and then launched in January of 2021.”


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Influenced: Cottage cheese and Greek yogurt

May 20, 2024
Matti McBride

Dairy has not escaped the influencing trend – in fact, it’s been the focus of a nutrition beat. Cottage cheese and Greek yogurt boast a healthy portion of protein (25 grams and 17 grams per cup, respectively) prompting health-conscious consumers to create unique recipes incorporating the dairy products.


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Three pillars of sustainability in the dairy scope

Sustainability has three pillars: economic, environmental and social. Industry experts weighed in on each pillar's importance in the dairy industry's success and emphasized the importance of telling our dairy stories.
May 7, 2024
Matti McBride

Western Canadian Dairy Seminar selected “Empowered for the Future” as the theme for the March 2024 conference held in Red Deer, Alberta, and placed a heavy emphasis on sustainability throughout the event. Attendees heard from three experts on the pillars of sustainability: economic, environmental and social.


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Workshop educates local dairy producers on benefits of using genomic testing in herds

Local dairy producers and industry experts gathered to hear about ongoing studies being done in Idaho and Washington on genomic testing.
April 30, 2024
Matti McBride

Dairy producers and industry representatives in the Magic Valley gathered at Mountain View Barn in Jerome Feb. 28 for a workshop to discuss genomic testing and potential economic advantages of implementing the practice.


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Pain management: Hurting more than your bottom line

Research suggests pain in dairy cattle affects productive life in the parlour and at the slaughterhouse.
April 17, 2024
Matti McBride

“Rather than thinking about pain at a micro level – where we’re trying to treat or mitigate painful conditions – I want to think about it on a macro level,” said Kate Creutzinger, assistant professor of animal and food science at the University of Wisconsin – River Falls, during the 2024 Western Canadian Dairy Seminar. “Let’s take a futuristic approach. Where can we go from here?”



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Creating an infinite operation: High Plains Ponderosa Dairy

Having a futuristic perspective on everyday decisions fuels reproductive success. This Kansas dairy milks Holstein-Jersey crossbreds and strives for efficiency at every level.
April 9, 2024
Matti McBride

When asked for his take on a sustainable dairy, Greg Bethard uses one word to describe his mentality regarding the future of his operation: infinite. The CEO and managing partner of a dairy in Kansas makes many decisions with an "infinite" perspective in mind.


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Progressive Events: Sustainability, longevity themes throughout Western Canadian Dairy Seminar

Dairy enthusiasts enjoyed conversations surrounding sustainability and longevity during the annual conference in Alberta.
April 9, 2024
Matti McBride

Whether new research was presented or different management tactics were discussed, one question was consistent throughout the conference: How will this affect the longevity of a cow?


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Progressive Events: Sunshine and smiles at World Ag Expo 2024

Agriculture enthusiasts gathered at World Ag Expo to listen to seminars, enjoy the California sunshine and socialize with fellow enthusiasts.
February 29, 2024
Matti McBride

Agricultural producers, enthusiasts and industry experts made their way over (or through) the snowy Sierra Nevadas to sunny Tulare, California, for the annual World Ag Expo Feb. 13-15.


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What you need to know about early onset muscle weakness syndrome

A quick understanding of the newly discovered genetic condition and what it means for dairy producers.
February 22, 2024
Matti McBride

Determining the prevalence of the early onset muscle weakness syndrome in your herd can aid in management decisions and avoid costly matings.


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