Andrew Campbell is a dairy and crop farmer in southern Ontario, Canada. He’s also an agrinews writer and was recently interviewed by TELUS Business about dairy’s involvement in social media.Click here or on the image to visit Campbell's website. Author Amber Nasrulla asked Campbell, “What would you say are five best social media practices for farmers?

  1. Cut the jargon because that doesn’t work.
  2. Realize that the level of education about agriculture is less than you think. Ensure that you talk about the absolute most basic concepts, at least to start with.
  3. Be as personable as possible. People try too hard. You don’t have to Tweet every 30 seconds about what you are doing.
  4. Don’t do everything. You don’t have to be on every network, on Facebook, on Twitter, on Pinterest, and on YouTube. Start with something and be that fly on the wall for six months until you get comfortable. And if you feel it’s not for you, then try something else.
  5. Take baby steps and pick the tool that you are most comfortable with. You’re more likely to stick with it. Otherwise, you can drain a pile of hours doing nothing and be less than effective.
  6. I don’t want to be repetitive but it really is just about giving it a try. PD

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