Erin Lyons Milwaukee, Wisconsin Marketing Coordinator Lallemand Animal NutritionWhat education are you bringing with you to this position?
I have a bachelor's degree in animal science from the University of Illinois.
Please describe your agricultural background.
I grew up in Rockford, Illinois, and raised registered Holstein and Brown Swiss alongside my family. I was very involved in the junior Holstein activities, 4-H, dairy judging, and dairy challenge.
What territory will you cover?
I will be mainly working out of the Lallemand Animal Nutrition – North America headquarters in Milwaukee, Wisconsin, but will travel to the key dairy and beef tradeshows and events that Lallemand sponsors.
What are your new responsibilities?
I will be responsible for promotion of the company's probiotics and silage inoculant brands in both the dairy and beef markets.
What previous positions have you held?
I was most recently a territory business manager for Lallemand in the Southwest.
How will you be of most help to producers in your region or area of expertise?
I hope to provide dairy producers throughout North America with the most up-to-date and accurate information about our superior products through marketing materials, different tradeshow events and promotions.
Why did you choose this company?
Lallemand is a world leader in researching, developing and producing yeast, bacteria and related products with the aim to provide cutting edge solutions to optimize fermentation processes.
It was a natural fit for me, I respect the team, the products, the research, and the effort to continually improve and help our customers achieve success.
What goals would you like to accomplish while in this position?
I would like to further develop and expound upon the strength and reputation of the silage inoculant and probiotics brands in the North American market for Lallemand. PD