Check out a sampling of some of the unique booth promotions and educational offerings at this year’s show. Free copies of business book ‘Great by Choice’ Stewart-Peterson Inc. (EH 1605, 1606) is offering copies of Jim Collins’ recent best-seller, “Great by Choice,” to dairy producers who want to broaden their thinking about doing business in uncertain times. The book tells the stories of companies who succeeded – or failed – in chaotic, uncertain environments. At the booth, the financial company will provide a summary of the book and draw parallels to how dairy producers can make good milk and feed pricing decisions despite uncertainty.

Virtus Nutrition’s Fatty Acid Forum curriculum and new website
Virtus Nutrition (Booth EH 4323) will be announcing a curriculum for its Fatty Acid Forum, an online learning platform for dairy nutrition professionals to enhance their knowledge in the area of fatty acid nutrition. The forum consists of brief, interactive webinar segments that are hosted every two months and all housed on Virtus will also be rolling out a new website, with an enhanced user interface, at the show.

1412pd_wde_1 ‘Market Fresh’ commemorative jewelry charm
Florida veterinarian and jewelry artist Kathy Swift is making her art available at World Dairy Expo for the first time. She is introducing a limited-edition charm modeled after this year’s World Dairy Expo logo, “Market Fresh.”

The sterling-silver charm, which measures one inch in diameter, is suitable for a charm bracelet or necklace. Its flat back lends itself to engraving. The charm will be sold for $79, plus optional engraving on back for additional fee, during the show at Cow Art and More (Booth MC 62). Or, it may be pre-ordered online by Clicking here – it will only be available for purchase through Oct. 12.


Posilac referral program
Producers whose friends begin supplementing their herd with Posilac as a result of their recommendation will receive either one free dose of Posilac or $5 off another Elanco product for every cow that a friend supplements with Posilac.


The referral program is subject to limitations – supplementation must continue for at least six months to qualify for free product or rebate. Program details are available at the Elanco booth (EH 4317-4319).

Pledge to improve dairy’s image
Visitors to the dairy checkoff booth (EH 4320-4322) can make a personal pledge to actively promote dairy in their communities, on their farms and/or via social media.

After pledging, participants can contribute a ball to an oversized milk bottle that represents the need for widespread participation in improving the dairy industry’s image. Attendees interested in using social media to tell dairy’s story can take part in a brief social media training session.

Starch utilization seminar
DSM Nutritional Products (EH 3915) is presenting a seminar to address the challenges of optimizing starch utilization in the dairy cow, Thursday, Oct. 4. The seminar ties in with the company’s featured product, called Ronozyme RumiStar. See the DSM booth for more details. PD