In the end, all development, education and communications programs are founded on research, which is vital if the industry is to have the science-based knowledge to fuel innovation at all sectors of the beef chain.

Marketing and communication programs must have a story worth telling. In today’s social climate, to answer challenges from the health community and the consumer’s need for convenience, marketing and communications messages must be data-driven, based on irrefutable research.

To read more about what the checkoff’s REI program accomplished in the past year, read the Research, Education and Innovation Annual Update released January 2012.

To learn more about your checkoff investment in research programs, visit MyBeefCheckoff.com. 

—Beef Checkoff News