The launch of the Rock River Laboratory family of brands is propelling agriculture analytics into the future. The newly formed group incorporates A&L Canada Laboratories and Woods End Laboratories, along with Agri-Labs and Frontier Labs, rebranded as Rock River Laboratory – Iowa and Rock River Laboratory – Indiana, respectively.
“The family of brands is a natural evolution as customer service and dedication to accurate information for decision-making are longtime foundations of every laboratory now in our network,” explains Zachery Meyer, Rock River Laboratory CEO. “This change isn’t a new book; it’s simply a new chapter for both our customers and internal teams.”
The path forward includes leveraging expertise and experience as the lab network utilizes its synergies and specialties within various agricultural sectors to grow capabilities across more customer access points. These worldwide resources, technology and reach will provide high-level value and insights to clear customers’ hurdles to success. Rock River Laboratory’s family of brands looks to empower companies, consultants and farmers by supplying knowledge, precision and confidence.
“Those familiar with the commitment of the Agri-Labs, A&L Canada Laboratories, Frontier Labs and Rock River Laboratory teams will easily recognize the members and exceptional service that fostered their partnership in the past,” shares David Williams, global sales director for the new group. “We’re amping up the broad expertise, strong analytics and insights, and comprehensive soil, feed and environmental testing to cover the data needs of our customers – allowing them to make better decisions.”
The Rock River Laboratory family of brands is a global laboratory network that provides production assistance to the agricultural and cannabis industries through the use of advanced diagnostic systems, progressive techniques and research-supported analyses. Employing a team of top specialists in their respective fields, the family-run organization provides accurate and timely analytical results to customers worldwide, while featuring unsurpassed customer service.
—From a Rock River Laboratory news release
