“Shrink, the unpaid loss of weight, is essentially an important cost of marketing,” says Chris Bastian, a professor in the department of agricultural and applied economics at the University of Wyoming.

Some may call it a trailblazing enterprise with a strong commitment to stewardship and productivity, but if you ask owner Jerry Huth, he’ll crack a smile and say it’s more of a “4-H project run amok.”

The research behind food security suggests that only a handful of nations are protein insecure. But are the data overlooking the importance of protein quality?

Rich Porter of Porter Cattle Company runs a stocker operation through the efforts of several fantastic employees. While he is proficient at turning high-risk calves into profitable feeders, he is also extraordinary at being a manager for his farm, land and employees.

Dogs have been helping humans take care of livestock for thousands of years. Although dogs often perform the essential task of protecting livestock from predators, they have also developed the specialized skills necessary for herding – putting the cattle where they need to be. Several breeds have developed strong instincts related to herding.

Bruce and Tracey Mershon, owners and operators of Mershon Cattle LLC in Buckner, Missouri, are leaders in the cattle industry – helping to improve the industry with the adaption of technology.