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The challenge of marketing ‘sustainable’ beef

Sustainability often means different things at different points of the supply chain. Technology now exists that allows producers to meet consumers’ sustainability expectations while keeping ranches and feedlots economically and environmentally viable.
May 20, 2024
Bill Julien

As a beef producer, sustainability is defined as your continued ability to live comfortably, to maintain a way of life that you have chosen for yourself and to ensure that you can pass that way of life on to your children and your children’s children.


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Choosing a mineral supplement: What can the tag tell you?

Understanding the information contained in a supplement’s label could be the difference between empty calories and a substantial return on investment.
May 17, 2024
Laurentia van Rensburg

Setting up an effective supplement program is more than simply finding the right mineral at the right price.


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Across the Fence: Does the ranch own you?

When the daily grind feels heavy, ranching can be as hard as it is beautiful. Are you working for the ranch, or is the ranch working for you?
May 16, 2024
Marci Whitehurst

A few years ago, during an August hot enough to fry pancakes on sidewalks, I was home while my hubby handled 4-H at the fair with the kids. He oversaw some 4-H activities at the time, so he stayed at the fairgrounds while I trucked an hour one way back home to take care of chores on our little ranch.


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High-moisture corn: Give yourself a better chance for success

To ensure the greatest ROI, carefully consider such factors as dry matter, kernel processing, inoculant and packing when utilizing high-moisture corn as a feedstuff.
May 15, 2024
Ty Davis

Producers who utilize HMC have a substantial economic investment in their pile or silo full of corn and, ideally, they’d like to get a return on that investment. There are several important factors to consider when preserving HMC.


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Strategic supplementation to improve grazing distribution

Carefully planned placement of protein and mineral supplements can effectively incentivize cattle to graze diverse landscapes in a way that utilizes more of the natural resources and enhances the land for future use.
May 15, 2024
David Bohnert

Historically, the objective of supplementation programs for grazing cattle has been to address nutrient deficiencies based on the difference between animal nutrient requirements and the nutrients provided by the forage, with emphasis on improving forage utilization and animal performance.


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Breeding the optimal cow for your environment

Genetic potential can vary across different environments. Giving your cattle the best chance to succeed where they are can make all the difference in maximizing that potential.
May 14, 2024
Troy Rowan

In high school biology, we were introduced to the fact that a phenotype is a function of genetics and environment. As cattle producers, we are constantly trying to optimize these two pieces.


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Cattler app improves efficiency for producers

Ranchers always look for ways to save time so they can efficiently run their cattle operations. The Cattler mobile app and desktop software platform benefits beef producers and their cattle with a variety of programs.
May 13, 2024
Gilda V. Bryant

Passionate about cattle and the people who raise them, Ignacio Albornoz, CEO and co-founder of Cattler, and his team have developed a mobile and desktop software platform that handles information covering rations, health, animal movement, and profit and losses.


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How innovation can sculpt an operation

May 13, 2024
Anna Sponheim

As the agricultural industry continues to provide higher yields using fewer resources, innovation and improvements made on family operations drive the changes necessary to feeding an ever-growing population. For one of these operations, located in Elkader, Iowa, innovation began with a camcorder in a hog barn.


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Growing greener: Revolutionizing cattle farming with sustainable and regenerative principles

Regenerative practices benefit the ranch today and well into the future and promote sustainability in many different areas.
May 10, 2024
Kaydence Michalsky

Sustainable and regenerative principles in cattle ranching are not new, but ranchers may not know how to revolutionize ranching with these practices and make cattle operations more resilient for whatever comes next.


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Evaluating stockmanship

An honest look at cattle-handling facilities and the people working them can yield major improvements in your operation’s ability to work cattle safely and efficiently.
May 10, 2024
John Yost

To me, there is no job more enjoyable than working a pen of cattle with a team of stockmen that I call friends. There are many places across the country where processing day is as much a community event as it is a cattle management task that just needs to be completed.


Read More
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