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Is an online sale option right for you?

Online sale options are becoming more popular and used by many producers. They allow producers to reach a larger audience with their sales and customers to bid on animals they may otherwise not be able to.
December 19, 2022
Abigail George

A business’s goal – of any kind – is to make a profit. This is no different for beef producers. An online option for bull sales may be the way to do this for some producers.


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Cooperator herds: A way for cattlemen to collaborate

A concept combining a team of cattlemen with all with their own strengths coming together to produce and market the best cattle they can in volume.
October 10, 2022
Abigail George

By definition, to “cooperate” means to work jointly toward the same end. This is the idea when it comes to the development of cooperator cattle herds.


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Making the most of your seedstock marketing

January 24, 2022
Karoline Rose
What traits do commercial cattlemen look for in their cattle? That’s one question seedstock producers should be asking themselves every year.
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What makes a good website?

January 24, 2022
Alyson Devine and Robin Kleine
“Where do we start?” A common question that runs through most folks’ minds when they decide their operation is ready for a website. Websites can be intimidating but, with a little planning and guidance, a website can be the most pivotal marketing tool a cattle operation can utilize.
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Building customer relationships as a seedstock producer

January 24, 2022
Gilda V. Bryant
Building long-lasting customer relationships takes commitment, trust and service between the seedstock provider and the customer.
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Online marketing: How to keep your production sale catalog at the top of the pile

September 28, 2021
Karoline Rose and Linnea Langusch
Many important aspects of the cattle industry revolve around numbers: birthweights, weaning weights, calving ease, milk expected progeny differences (EPDs), and the list goes on.
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Poll: Masks and social distancing go unpracticed at bull sales

March 1, 2021
While you may not be able to enter your local Walmart or any number of other businesses without a mask on, chances are, if you're missing one at a bull sale, you will not be booted out the barn door. 
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What does the paperwork tell you when selecting livestock?

January 25, 2021
Cindy A. Kinder
Production livestock sales in the West have been happening since last fall: purebred bulls and heifers, commercial heifers, open or bred heifers and young cows of all breeds.
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Building successful seedstock buy-back programs

January 25, 2021
Gilda V. Bryant
Seedstock buy-back programs are popular for customers and breeders alike. Commercial producers receive higher prices for high-quality cattle, with a ready market for superior calves.
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Cattle Market

Getting the most out of GE-EPDs in cattle marketing

January 25, 2021
Jaclyn Krymowski
Genomics, in addition to being a powerful decision-making tool, is finding a new home in cattle marketing.
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