Two rival yogurt companies are facing off in a national taste test promoting their own brand of Greek yogurt. General Mills Inc. wants to take back the market share it lost in the past few years because of competitive companies like Chobani, which, according to a report by Mike Hughlett in Minneapolis’ StarTribune, “turned a niche product into the yogurt category’s dynamo.”
General Mills found success with a new lower-calorie product called Yoplait Greek 100, but, according to the report, maintains only a single-digit share of the U.S. Greek yogurt market. That's not good enough for the company, which is producing commercials to promote the taste test.The TV spots, or “Taste-Off,” as General Mills calls it, shows customers tasting two kinds of Greek yogurt, not knowing what brand is which. The campaign also is being promoted on social media platforms. So far, Yoplait is winning the taste test, according to the article, with sales up 75 percent in the company’s current fiscal year. PD
—Summarized by PD staff from cited source
