Lehigh Valley Dairy Farms recently introduced its new white Pure Protect bottle, an opaque container developed specifically to protect the purity of milk by blocking light intake. The dairy cites a Cornell University study from 2002 that found the fluorescent lighting in retail display cases breaks down vitamins A and B2 (riboflavin) in bottled milk and creates flavor defects in as little as two hours.
“Our business depends on the well-being of our consumers," said Frank Mariello, general manager, Lehigh Valley Dairy Farms. "That’s why we at Lehigh Valley Dairy Farms developed this Pure Protect technology – to help give families the best possible product we can.”
Lehigh Valley Dairy Farms’ whole, reduced fat, lowfat and fat free white milk varieties in the new Pure Protect bottle are available at major retailers located across eastern Pennsylvania, southern New Jersey, Delaware and Maryland. PD
—From Lehigh Valley Dairy Farms news release
