Across the country, Canadians have been united in their mission to put more local food on their tables. They’re looking for easy ways to tell whether their favourite products are made in Canada. Thankfully, the Dairy Farmers of Canada (DFC) Blue Cow Quality Milk logo is there to help Canadians shop for Canadian dairy products.
When Canadians see a product with a label like the Blue Cow Quality Milk logo, they can rest assured they’ve found a product made with 100% Canadian milk and milk ingredients. This could mean a lot to shoppers when trying to quickly spot Canadian products in what can be a complex environment.
What does the Blue Cow Quality Milk logo mean?
Canadian milk is always produced following some of the highest standards in the world. This means strict animal care protocols, employing sustainable farming practices and no artificial growth hormones used in dairy production. Additionally, Canada’s quality assurance program, proAction, is mandatory on all dairy farms.
DFC created the Blue Cow Quality Milk logo to help consumers link all the efforts of Canadian dairy farmers to the products they love. The Blue Cow Quality Milk logo is a true certification that can only be applied to products made with 100% Canadian milk and milk ingredients. Now, it’s on more than 8,800 products across 565 brands. You can even find the logo on some U.S. brands who manufacture in Canada using 100% Canadian milk in the products they sell here.
Many consumers consider more than just quality – they want assurances that their grocery spending directly supports local farmers and their practices, including animal care and environmental stewardship.
Canadians know the logo
Canadians also have increasingly positive associations with the Blue Cow Quality Milk logo – in fact, DFC consumer research shows that nine out of 10 Canadians are familiar with the logo, and seven in 10 are more likely to purchase a product that carries it.
While “Product of Canada” remains another way to identify Canadian products, the Blue Cow Quality Milk logo is a quick differentiating visual tool in what can be a cluttered space.
Consumers often ask what it means when they see a black or dark Blue Cow logo instead of bright blue. In short: nothing different. DFC allows companies to adjust the logo to accommodate the ink used on their existing packaging. When blue is not used, the next darkest colour is the default colour. It’s as simple as that.
Regardless of the logo colour, this collaborative effort reinforces the Canadian dairy brand across a variety of products. From milk and yogurt to ice cream and kefir – the Blue Cow Quality Milk certification is growing across product lines every day.
How to get the Blue Cow Quality Milk logo
DFC works closely with processors so that they can easily get the logo on their 100% Canadian dairy products. This certification logo is free to use, and any company who would like to display the Blue Cow Quality Milk logo on their products and marketing only needs to follow three simple steps:
- Request the logo from our website or by email.
- Confirm they meet the eligibility conditions (the type of product, dairy ingredients, and usage).
- Complete the personalized license agreement.
To get started, processors simply need to fill out a form on the DFC website and submit their request.
Together we can continue to develop brand awareness for high-quality 100% Canadian dairy products.
Dairy Farmers of Canada (DFC) is the national policy, lobbying and promotional organization representing Canadian dairy producers. DFC strives to create stable conditions for the dairy sector in our country. It also seeks to maintain policies that promote the sustainability of Canadian dairy production and promote dairy products and their health benefits. Visit DFC’s website for more information.
