Dale Beaty understood service in his bones before he could likely touch his feet to the pedals of a tractor. Beaty grew up on his grandparents’ 15-cow dairy farm, where they milked the cows by hand.

Grilled cheese, colored shavings, the smell of Final Bloom and fresh straw, the whirl of clipper blades and the laughter of old friends echo through the grounds of the Alliant Energy Center every October.

The World Dairy Expo has special meaning for 34-year-old Holstein breeder Ryan Sonnenburg.

It’s become a tradition for the Progressive Dairy team to scope out new products, ideas and innovations to share with readers following World Dairy Expo in Madison, Wisconsin. The 2021 show, with the theme of “Instrumental to the Industry,” had plenty to offer.

A passion for soccer and a love for the agriculture industry sparked an idea in Manuel (Manny) Valenzuela and his son, Josue. The pair designed and executed the first-ever Dairy Soccer Cup in New Holstein, Wisconsin, July 24 and 31, a soccer tournament for local individuals involved in the dairy industry. The hope is to make the tournament an annual event.

We’ve all been there. You have an idea – one that’ll boost professionalism in our industry, help producers improve their operations or strengthen connections with consumers.

For 20 years, World Dairy Expo has been bringing some of the best dairy operations in North America to Madison through virtual farm tours.