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Cattle in a feedlot

Demand-driven premiums

June 25, 2021
Laura Handke
A new demographic of information-seeking consumers and export markets have fueled beef value-added marketing programs over the past two decades to provide cattle producers new premium-driven market opportunities direct from their farm or ranch.
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0621PC

Feed, ship or sell: Three options to reduce stocking rates

May 28, 2021
Aaron Berger
Current drought conditions are prompting cattle producers to consider options for reducing stocking rates on rangeland and pasture as we look forward to this spring and summer. There are three main options to reduce stocking rates: supplement/substitute feed, ship cattle to non-drought areas or sell cattle.
Read More

Stocker cattle sins and servitude

March 8, 2021
Andrew P. Griffith
The stocker cattle business can be extremely rewarding when a producer follows all of the rules and devotes his or her time to the cattle purchased. The stocker cattle business can be extremely devastating if rules are not followed and the producer does not put in the time. What is this fool talking about? Give me a chance to explain, and I think it will all make sense in the end.
Read More
0321PC

Making the market work for cattle on the grid

February 24, 2021
David Cooper
Cattle producers who work the marketing grid premiums know every detail counts, both in their cattle and their bottom line.
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Cattle in a pasture

Short-term focus and long-term problems

February 24, 2021
Jordan Thomas
Did you know there is a difference between economics and finance? If you are not familiar with the distinction, here it is in simple terms: Economics is about whether we should do something, and finance is about whether we can do something.
Read More
Sales ring

Building successful seedstock buyback programs

January 25, 2021
Gilda V. Bryant

Seedstock buyback programs are popular for customers and breeders alike. Commercial producers receive higher prices for high-quality cattle, with a ready market for superior calves.


Read More
Outdoor tents for the fall sale

Planning is critical for bull sales during a pandemic

January 22, 2021
Amy Schutte
Once characterized by handshakes and in-person greetings, the process to purchase bulls is changing swiftly to include more technology and less sitting elbow-to-elbow.
Read More
cattle auction

Year-round prep for your production sale

January 21, 2021
Kyla Fawcett and Robin Kleine

Production sales can be overwhelming. There are lots of moving parts and people behind the scenes that have to synchronize to execute the event. But with a little foresight, your family or business partners can successfully plan a production sale with minimal headaches.


Read More

4 basic risk management strategies to consider after an uncertain year

December 24, 2020
Francisco J. Abello
The ongoing health crisis has generated additional losses to cow-calf producers already suffering multiple years of low margins due to market prices below the average total economic cost of production.
Read More

4 steps for direct-to-consumer marketing

November 2, 2020
Carrie Veselka
The more you think you don’t like marketing, the more you need a plan.
Read More
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