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Marketing
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Feeding calves

Adding preconditioning to your marketing plan

July 24, 2020
Eric Bailey
Weaning is a challenging time for cattle and their owners. Our management decisions affect calves’ response to stress, which is a contributing factor to illness.
Read More
Weldon Warren

Grass-fed beef sales jump during pandemic

July 24, 2020
Gilda V. Bryant
The COVID-19 virus has disrupted our lives and businesses, including the beef industry.
Read More
Markets are continuously moving

Ask the Consultant: Marketing cattle in a COVID-19 world

June 24, 2020
Jason Bradley
When it comes to selling cattle in a normal year, it’s good to have a marketing plan. In a year when there is a global pandemic, it’s a must.
Read More

Maximize profit potential when selling cull cows

June 12, 2020
Twig Marston
Whether you subscribe to culling females using the Four O’s Cow Culling Program (culling open, old, ornery and oddball cows) or not, culled females have a profit potential you’ll want to maximize, just like when you sell your calf crop.
Read More
Cows in pasture

Non-hormone-treated cattle – Is there value?

April 24, 2020
Robert Fears
Due to a lack of understanding of how their food is produced, consumers form unsubstantiated concerns over what they eat.
Read More

Years of data highlight factors influencing sale price

March 19, 2020
Esther McCabe and Maggie Smith
As cattle producers continue to seek ways to add value to their operations, recent research from Kansas State University looks at a variety of factors influencing the sale price of beef calf lots.
Read More
Reading a sale catalog

What should be included in a production sale catalog?

January 24, 2020
Jaclyn De Candio
There are a million different opinions on what makes the “ideal” herd sire. When you leaf through a sale catalog, what’s on the pages can’t tell you which new sire to invest in, but it should give you all the information necessary to make that decision yourself.
Read More
Camera and picture of a bull

Taking the stress out of picture day

January 24, 2020
Kyla Fawcett and Robin Kleine
A good photo is all about angles and lighting. A half step one way or another on the photographer’s end can change a picture (and ultimately the sale price) dramatically.
Read More
Auctioning cattle

Reaping the rewards for your herd health efforts

January 24, 2020
Melissa Beck
When Oklahoma cattleman Jeffrey Lynch realized he was “leaving money on the table,” he decided to change his marketing strategy. Lynch runs 70 cows on 460 acres near Perry, Oklahoma.
Read More

Take stock and look forward

January 3, 2020
Derrell S. Peel
No matter how you judge the past year – good, just OK or disappointing – there is value in taking some time to analyze the reasons for the outcome.
Read More
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