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Manage shrink when marketing cattle

Considerations made for feed, transport and time are essential for both sellers and buyers to understand if a mutually beneficial working relationship is to persist.
August 29, 2022
Paul Beck

All along the marketing chain of beef cattle, shrinkage of beef calves is a concern. Both sellers and buyers are constantly seeking information on shrink and weighing conditions of calves, feeder cattle and fats.


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Key considerations before starting a direct beef sales business

Many cattle producers are interested in trying a different marketing strategy; however, it isn’t always that simple. Producers need to consider their goals and how they will measure success.
August 25, 2022
Cassidy Woolsey

During the Texas and Southwestern Cattle Raisers Association (TSCRA) convention, Justin Benavidez, assistant professor and extension economist at Texas A&M University, encouraged producers to consider their “why” before starting this new venture and provided some answers to questions that often arise when getting started.


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What makes a good website?

January 24, 2022
Alyson Devine and Robin Kleine
“Where do we start?” A common question that runs through most folks’ minds when they decide their operation is ready for a website. Websites can be intimidating but, with a little planning and guidance, a website can be the most pivotal marketing tool a cattle operation can utilize.
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Developing a direct sales beef program: Considering management and logistics

December 24, 2021
Stephen B. Blezinger
Producers have been growing and finishing calves to put in the freezer as long as there have been freezers. This has been a common process for years, especially in areas where the rural, cattle-owning population was greater than it is today.
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1021PC

What are video auctions telling us about expectations for feeder cattle marketed this fall?

September 28, 2021
Elliott Dennis
There have been large amounts of price movement for feeder cattle this spring and summer due to a variety of factors, including strong domestic retail and export beef demand, meat processing issues, a run-up in feed prices, worsening drought conditions and the loosening and retightening of local COVID-19 restrictions.
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Marketing feeder cattle via video auction: Is it right for you?

September 28, 2021
Kate James
Lights, camera, auction! Many producers would agree they are more comfortable with their daily ranch duties than they are in marketing their product. While traditional auction barn sales will always have their place in the cattle business, video auctions may be the ticket to boasting cattle on a broader screen.
Read More
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How to pick a feedyard

September 17, 2021
Abbie Burnett
Have cattle to feed? Avoid the cookie-cutter plans, says Warren Rusche, extension feedlot specialist at South Dakota State University. Not every ranch, pen or feedlot is alike or ideally suited to handle the same class of cattle.
Read More
New calf

Strategies to market calf-feds earlier

August 24, 2021
Garrett Preedy
Every year, around the end of fall harvest, cattle producers contemplate what to do with their freshly weaned calves: either hold ’em or sell ’em.
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Dairy Farmers of Tomorrow

Dairy Farmers of Canada: Two new DFC campaigns turning heads

July 30, 2021
In June, Dairy Farmers of Canada (DFC) launched two dynamic new marketing campaigns. The first, Dairy Farmers of Tomorrow, highlights the next generation of Canadian dairy farmers and their work towards our shared future.
Read More

I don’t have a green thumb

July 27, 2021
Kate James
Consumer relationships are just like anything else we produce. Cultivating them requires focused time, intentional effort and a great deal of patient stewardship.
Read More
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