Strong relationships are what set producers apart. It isn’t fancy marketing or the shiniest catalog that keeps customers loyal. It’s showing up, telling the truth and being there when it matters.

Now is the time when producers are sorting through bull catalogs, tabbing pages and attending bull sales to purchase their next herd sire(s) for the coming breeding season.

Unlike in decades past, nailing a hand-painted plywood sign to a fencepost or running a small print ad in the local paper no longer fills out the itinerary of a cattle sale’s marketing campaign.

Adding females to a sale can be a big decision for a producer. The type of sale, where to focus marketing efforts and how to stay relevant in an ever-evolving business all play into the decision.

Among other options, some producers may choose to put on a production sale. While this option can work for some, the overhead and labor involved with this type of marketing can be a turnoff for others.

A business’s goal – of any kind – is to make a profit. This is no different for beef producers. An online option for bull sales may be the way to do this for some producers.

By definition, to “cooperate” means to work jointly toward the same end. This is the idea when it comes to the development of cooperator cattle herds.