In 1993, the Eusi family left their dairy farm in Switzerland, arriving in southwestern Ontario with a vision for building something that could support not just one generation, but many to come.

A digital twin is a continuously updated virtual version of a real system. In dairy, that system might be an individual cow, a milking robot or the entire barn. The twin mirrors the real-time state of the animal or equipment it represents. When a cow walks to the feedbunk, her virtual counterpart records it. 

In a field outside Truro, Nova Scotia, a Holstein flicks her tail in the sunlight. The barn is quiet. The air smells of hay, damp earth and purpose. Above her, far above, three satellites glide invisibly across the sky. Together, they are measuring something that cannot be seen or smelled but is at the heart of the future of Canadian agriculture: methane.

It’s probably safe to assume that, at some point, you’ve heard about carbon credits. After all, carbon credits have been utilized by various industries globally for decades as part of efforts to combat climate change.

At no time in the history of livestock agriculture have producers been more efficient at producing beef than they are now. Just in the last half-century, global beef production has nearly doubled, despite a historically small herd size.

By combining satellite-based methane data with AI-driven insights, we empower producers to identify emission hotspots, implement best-fit solutions and verify their impact.

When it comes to feeding the world, cattle have a starring role. At the same time, they play a part in the emission of methane, one of the three major greenhouse gases. Neither fact can be ignored.

Since the turn of the century, sustainability has been integrated into business strategies, giving birth to the triple bottom line – people, planet and profit. This has expanded how people think about sustainability. It is more than environment and includes economic and social or societal dimensions.