At Ag Media Summit, held August 5-7 in Albuquerque, New Mexico, the Livestock Publications Council (LPC) awarded the Progressive Dairyman team with first-place honors in its annual contest for top non-association publication. This marks the second consecutive year the magazine has beaten out competition from other livestock and ag publications to win the award. “Ever since I came to Progressive Dairyman more than six years ago, we've had a fun ride," says Managing Editor Walt Cooley. "We're celebrating the two-peat, but we also continue to strive for to be worthy of a three-peat."

LPC also presented Progressive Dairyman with a first place award in the “Non-Association Feature/Human Interest Story” category. The winning story was the article, “Chasing a dream: One woman’s fight for a dairy farm life,” which was featured in the November 21, 2011 issue of Progressive Dairyman.

The article, written by Editor Emily Caldwell, celebrated the fighting spirit of Holland-born Leontien VandeLaar. She achieved her dream of moving to the U.S. and starting a dairy but was soon diagnosed with skin cancer. Click here to read the story.

“I hope news of this award helps to encourage Leontien, who recently began another round of chemotherapy treatments.” Caldwell says. “Her story is an inspiration, and I pray that, someday soon, we’ll be able to share news that she’s beat the cancer for good.”

These awards represented two of 54 total categories in the organization’s annual contest.


Progressive Dairyman magazine started in 1987 as a newsletter produced by Leon Leavitt of Jerome, Idaho. Over the years, the newsletter, which originally focused on dairying in Idaho, grew to a national publication, delivered nationwide every three weeks.

Sister publications of Progressive Dairyman magazine include Progressive Dairyman-Canada, Progressive Forage Grower, Progressive Cattleman and El Lechero magazines.

Positive feedback from readers and recognition from industry associations like LPC motivate and encourage the team at Progressive Dairyman, says Cooley.

“Our goals are to go beyond what readers and advertisers can expect from a dairy magazine,” he says. PD

About Livestock Publications Council
The LPC is a non-profit organization founded in 1974. A membership to the council provides the opportunity to network with other industry personnel and to obtain information to improve the effectiveness and value of a publication. Click here to learn more.

About Progressive Dairyman
Progressive Dairyman is a national dairy farm magazine published every three weeks for forward-thinking dairy producers. The magazine is the flagship publication of Progressive Publishing, which also produces Progressive Forage Grower, Progressive Cattleman and El Lechero magazines. These publications are offered free-of-charge to agricultural producers and allied industry personnel. Click here to sign up.